Content Marketing Process The Most Complete Guide to Get Organized

Content Marketing Process The Most Complete Guide to Get Organized Content marketing is deceptively complex. On its surface, it may appear simple: create content, push it out into the world, and watch the leads pour in. However, in actual practice, there are a lot of moving parts that need to be synchronized for success. From strategy to execution to measurement, there is more involved than what immediately meets the eye. This disconnect between expectations and reality can quickly derail an organization’s attempts to get started with content. When CMOs and client stakeholders lack a clear understanding of the strategy and workflow development required to achieve success, the results can easily fail to produce a measurable return on investment and keep those stakeholders happy. Developing an understanding of how the complete content marketing process functions doesn’t have to be difficult though. Having an outline from start to finish illustrating how things work can help convince clients and stakeholders that success isn’t as simple as starting a blog, shooting some videos, or publishing an optimal number of social media posts. In this blog post, you’ll get: A clear explanation of how content marketing works through the entire process. Tons of links to related blog posts that dive deep into each area. Templates to help your team get started with documenting strategy and workflows. This is a high-level process summary that’ll take you from the beginning planning stages, all the way through to measurement and analysis. If this post offers the â€Å"what† and â€Å"why† around what needs to be done, then the links to more granular posts provide the â€Å"how† on executing each piece. Approach this as a bookmarkable hub, and remember, there’s no pressure to absorb all of this right away. Manage Your Content Marketing Production Process With 30 Templates, Infographics, and More Executing effectively throughout this process isnt easy. To help you on your journey, weve pulled together 30 free resources you can start using right now. This bundle includes templates, guides, worksheets, and more. Theres something for every part of your content marketing workflow, and wed encourage you to download it now before moving on. What Does a Content Creation Process Look Like? There are a lot of different models and maps charting out the content marketing process. For our purposes, we’ll break it down into the following five buckets: Content Planning and Strategy:  This includes everything involved in developing an overarching plan and strategy for your content. Content Creation: This includes everything involved in creation processes and workflows. Content Publishing:  This includes everything involved in establishing publishing schedules and cadences. Content Distribution and Promotion:  This includes everything involved in promoting a piece of content. Content Measurement:  This includes everything involved in analyzing performance and extracting insights to refine your content strategy in the future. At a high level, here’s what this all looks like in diagram form: Your Content Marketing Process Library When writing this post, we realized that tackling the entire content planning, creation, promotion, and measurement process in one post is a tall order. If you're looking for something specific, click through to one of the following posts: Content Planning and Strategy How to Plan and Execute an Effective Content Strategy That Will Quadruple Your Results (Template) How to Build a Content Marketing Strategy You'll Actually Use (Template) The Ultimate Marketing Campaign Planning Checklist That Will Get You Proactive Spark Your User Persona to Life With These 9 Important Tools How to Find Your Target Audience and Create the Best Content That Connects Content Creation 40 Content Writing Tips to Make You a Better Marketer Now The Best Social Media Copywriting Guide to Be a Social Word Ninja The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar The Ultimate Blog Writing Process to Create Killer Posts The Email Copywriting Process You Need to Get More Conversions How to Work With Designers With Authentic Advice From 's Designer How to Make an Infographic Like a Pro in 7 Easy Steps Content Publishing The Best 2019 Content Calendar to Get Organized All Year When is the Best Time to Publish Blog Posts? What 14 Studies Say About the Best Time to Send Email The Best Times to Post on Social Media According to Research The Social Media Schedule That Will Boost Your Traffic By 192% Content Promotion and Distribution 21+ Easy Ways to Build An Email List That Will Skyrocket By 140% in 1 Year How to Build the Best Social Media Promotion Plan For Your Content The Way to Write Email Subject Lines That Get More Clicks How to Boost Traffic With 34 SEO Tips You Need to Know Now (+ Free Kit) Content Measurement and Analytics 3 Hidden Google Analytics Reports to Help You Understand Your Audience How to Build a Marketing Report Quickly (Free Template) How to Use Social Media Analytics to Create the Best Content Phase 1: Content Strategy + Planning Everything starts with smart planning. Understanding Your Audience Who are you creating content for? What are their greatest wants, needs, and pain points? These are some of the first questions you’ll need to answer when developing your process. Figuring out who your audience is doesn’t have to be as hard as it sounds. Do some digging, though, and you might find that your real audience differs from the one you thought you had. To begin, answer four questions: What  problems does my company, product, or service solve? If you’re in business at all, this should (hopefully) be easy enough to answer. How do you make customers lives better or easier? Who are our current customers? Who’s buying your product right now? Make a mental note if that’s different from who you want to be buying your product. Who is my competition? You probably know who your top competitors are. However, do some quick keyword searches on Google, Facebook, and Twitter to see if you can turn up any more you weren’t aware of. What sets us apart from our competition? Why would people choose you instead? Once you’ve nailed these down, you’ll know: What topics your content needs to cover and which questions it should answer. Who is going to read, watch, or listen to that content. What your competition is doing (and start thinking about how you can improve on their efforts). What you need to do to set your content apart (so people consume your stuff instead of your competitors’). Next, develop a simple audience statement that summarizes who you’re trying to reach. Use this template and fill in the blanks: â€Å"[OUR COMPANY] creates content to help [INSERT DEMOGRAPHIC] do [INSERT ACTION] better.† Then, establish what we call your â€Å"content core.† This means identifying two things: What you do (and the topics that matter most to your company). What your audience cares about (which probably includes topics you should cover, even if they only loosely correlate with what your company does). Here are a few simple ways to get started doing this: Dig through your social media followers feeds. What are they sharing on Twitter? Run an audience survey. Use something like Polldaddy  or Survey Monkey  and ask customers or blog readers what they’re interested in (and what topics they want your content to cover. Look at your competition’s content. You shouldn’t necessarily copy what they’re doing. However, taking note of what they’re creating can give you some clues at what their audience finds relevant (provided they’re doing a good job). Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Developing Personas If you’re not deeply familiar with your audience, then building personas can be vital for understanding who you’re targeting. This is especially true when working in industries where you don’t consider yourself a deep subject matter expert (SME). This process can get fairly involved, but it doesn’t necessarily need to be overly complicated. What makes personas such an importance piece of the content marketing process? This graphic summarizes that with a few powerful stats: A persona is a simple character description of your average customer or audience member. To build out a simple user persona, you should include the following information: Age Location Occupation Income Level Level of Education Hobbies Challenges and Goals Personality Summary Values and Fears Favorite Blogs, News Sources, and Companies That’s the high-level description of what you need in a persona. For a more detailed guide, check out the post below. Recommended Reading: Spark Your User Persona to Life With These 9 Important Tools Establish Your Goals Have a plan for how you’ll set goals for each project and campaign you execute. While goals may vary based on each project, having one set methodology for determining goals makes setting them easier. One common goal-setting framework we recommend is the SMART system. SMART goals are: Specific. Goals should be laser-focused on moving set metrics KPIs. Measurable. They should be quantifiable and able to be backed up with real numbers. Actionable. Can you take specific steps to achieve this goal? Realistic. Increasing revenue by 1 million percent is probably not realistic. Use your best judgment. Timely. Achieving goals should help move your organization forward in ways that are relevant right now. Then, to write a simple goal statement (whether for your overall business and marketing goals, or for a specific channel, campaign, or project), follow this template: You can adjust the specific verbiage as necessary. What’s necessary is that you plainly state the following: What you hope to achieve. When you hope to achieve it by. For more specific guides on setting marketing goals, dig into these guides: How to Set Marketing Goals You Can Actually Achieve  from Kissmetrics How to Set Marketing Goals Based on Business Goals  from ImpactBND How to Define SMART Marketing Objectives  from Smart Metrics Here's how to set SMART marketing goals (and manage the rest of your content marketing process,...Develop Your Content Strategy This is an enormous topic in itself. In fact, several books have been written on the subject (and you should read them). Arguably, a lot of what we cover in this post also covers content strategy and content marketing strategy (there’s a subtle difference). For our purposes here, we’ll break down content strategy into its absolute most basic elements. Then, we’ll point you in the right direction to learn more. To begin, let’s answer three questions: What will you create? This means the kinds of content and channels you’ll use. Why will you create it? This ties back into your goals and the specific needs your content should address. How will you measure success? This entails establishing the specific metrics you’ll track against. Performing Content Audits How can you make sure you create more content that works, cut out what doesn’t, and avoid duplicating effort? The answer is by performing regular content audits. Pam Neely put together this excellent guide (and content audit template)  that dives deep into this process. At a high level, here are some things to look for when evaluating past content: Generating Ideas How will you generate ideas for projects and campaigns? Quality creative concepts and campaign ideas don’t happen by accident (most of the time). Everything you create should also be connected to your overall goals. So, how do you come up with great ideas that actually move the needle? Start by figuring out who will be involved in your ideation process: Clients or internal stakeholders. Campaigns often start as solutions to problems your clients or your company is facing. Your CEO, CMO, and senior strategists. These folks are close to your organization’s overall goal-setting. Your do-ers down in the trenches (writers, designers, etc.). You hire creative people to be creative, right? Then, establish frameworks for ideation. There are a couple ways to approach this: Solo strategy sessions where individual team members generate project, content, and campaign ideas on their own. Group brainstorming sessions where multiple team members collaborate on ideation. The easiest brainstorming process we’ve had success with at looks like this: Get your team in a room and have them write down every idea they can think of in ten minutes. Have one person read every idea out loud. Then, have each team member rate those ideas on a three-point scale. Three’s are definite ideas you should execute, two’s are ideas that need some work, and one’s are, well, crap. If you do this right, the process will yield ideas all across the board (and that’s okay). Take every idea that’s a unanimous three and narrow down the ones you’ll settle on. This process works for all kinds of different projects and in all kinds of scenarios. Feel free to adapt it to fit your purposes. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Phase 2: Content Creation You’ve got your planning processes in place. Now, let’s move onto the execution steps. How will content marketing projects and ideas be brought to life? Establish Team Roles Team roles may be different than actual job titles. What we’re looking to know here is what people will actually be doing when it comes to planning, publishing, and promoting content. Recommended Reading: How to Structure Your Marketing Team to Create the Best Content Understanding Keyword Research Keyword research is vital for creating content your audience wants. At its simplest level, it should achieve three goals: Helping you understand what people want to read. This typically means stuff that answers questions and solves problems for them. Helping you understand the intent behind keywords. Carefully analyze search results for keyword terms to ensure people are really looking for what you think they are. Helping you understand what you can rank on. Most keyword tools show keyword difficulty and competition. In order to do quality keyword research, you’ll need the right tools. Here are some we can recommend: Google Keyword Planner Moz’s Keyword Explorer Ahrefs Keywords Explorer Keyword Studio Serpstat Recommended Reading: Your Ultimate Content Marketer’s Guide to Keyword Research Building Checklists, Templates, and Other Reusable Assets Having pre-built checklists and templates for every type of content you produce can help make creating content that’s consistent easier. They help reinforce productive workflows and ensure that every project gets executed the right way, every time. There are a couple of ways to approach this: Use our pre-built checklist here, or any of the templates bundled within this post you’re reading right now. Build your own checklists and templates. To create your own checklists, follow these steps: List everything that’s needed to complete a specific type of content. Be thorough. Assign each task to the appropriate team member. This could be either a specific person or just the role required. Estimate how long each step takes to complete. If you’re not sure, track your time over the course of creating a few pieces to set benchmarks. Document all of those steps and make your checklist easily accessible to your team. Consider using something like a shared Google Drive or Dropbox folder to store all your checklists. Writing + Design Getting writers and designers working well together is key for content marketing success. By establishing clear processes for each, you can eliminate a lot of confusion and head-butting around expectations. A basic workflow might look like this: Writer drafts content in a template or document. Then, writer and designer discuss images to include. Designer takes direction and adds other images where necessary. Generally, whatever type of content you’re creating, this is loosely how it works. Recommended Reading: https://.com/blog/content-writing-tips https://.com/blog/how-to-make-an-infographic/ https://.com/blog/blog-photography-tips/ https://.com/blog/social-media-images Phase 3: Content Publishing Once workflows and processes for content creation have been put in place, determine how often content will be published, and establish processes for managing your cadence. Establish How Often You'll Publish Each Type of Content You Create There are no objectively correct answers to how much content is enough or how much is too much. But, the following posts can help offer some starting points: How Often to Post on Social Media [Proven Research From 14 Studies] The Best Email Sending Frequency [Backed By 20 Studies] The Perfect Blog Post Length and Publishing Frequency is B?!!$#à ·x [Whiteboard Friday from Moz] Planning Your Content Marketing Calendar We strongly recommend planning every piece of content you publish on one unified marketing calendar. Whether you use a spreadsheet or an app (we’re partial to ourselves), your calendar should achieve the following objectives: It should give your entire team one place to see every project in progress. A place to map out all your deadlines. A means of keeping everything organized so nothing gets lost or forgotten. If you need a calendar template or a guide on how to use one, we have several. Check out the following posts below: Recommended Reading: How to Boost Success With a Content Marketing Editorial Calendar Phase 4: Content Promotion + Distribution Content promotion often gets overlooked. If you’re not thoroughly planning your promotion processes, though, it’s time to start. Social Media Assuming you’ll be creating social media posts to promote other content (in addition to standalone social content), you’ll need to plan a few things: Your channel selection. Which channels are you on, and which are most important for you? A promotional posting schedule for each type of content you’ll be promoting. Planned posting templates save time wondering how many posts to prepare. An understanding of social media analytics. Monitoring what works and what doesn’t will help you make the most of your time in the long run. Recommended Reading: How to Align Your Content Marketing and Social Media Strategy in 9 Steps The Social Media Posting Schedule That Will Boost Your Traffic By 192% The Best Way to Plan a Social Media Strategy in Five Steps With a Template Email Marketing Email marketing delivers 4,000% ROI. According to Campaign Monitor, it also 40 times more effective for customer acquisition  than social media. So, have a plan to make the most of it. Develop a strategy to build your email list. Gated content upgrades  in blog posts and building landing pages  with opt-in forms  are two ways to do this. Plot out an email sending schedule. This guide  will help you select the best days and times to send e-newsletters. Plan an email content creation process. This will entail: Writing your email copy. Designing email templates  (if you’re coding your own emails) or placing content into a template within your email marketing service provider. Analyzing the performance per email. Repeat.Recommended Reading: Killer Email Marketing Planning Best Practices With 19 Examples The 4 Simple Stages of an Engaging Email Funnel Strategy What 14 Studies Say About the Best Time to Send Email Search Engine Optimization Search engine optimization is necessary for ensuring your content garners continued traffic (even after your social media and email promotion have run their course). On a basic level, be sure to check off the following for every piece of content you publish (assuming you’re creating blog posts or website pages): Title tags. These are the blue links at the top of search results. They should include your target keyword and accurately describe your content. They should be 70 characters or less. Meta descriptions. This is the descriptive text beneath the blue links in search results. They don’t directly impact rankings but do influence click-through rates. They should be 150 characters or less (but not too short). To test your title tags and meta descriptions before your content is published, consider using one of these free tools: Portent’s SERP Preview Tool:  It’s a little bit outdated (Google no longer uses pixel width to cap title tag length), but it can still help you see what search snippets will look like: Spotibo SERP Preview Tool:  Another free option that works well. Yoast:  If you’re using WordPress and Yoast, you’ll see a preview of your title tag and meta description before you publish. There are also some other basic on-page SEO elements to consider. These include: Keyword targeting. Does your content target a specific keyword phrase? Latent semantic indexing. In plain English, does your content include terms relevant to your primary topic? Keyword placement within your content. Is your primary keyword in your URL, H1, and body content? Are secondary keywords naturally integrated into your copy? For more detailed guides on SEO execution, read through the following: How to Boost Traffic With 34 Important SEO Tips You Need to Know How to Improve Your Keyword Research With Latent Semantic Indexing How to Maximize Your On-Page SEO in 2017 With One Awesome Checklist SEO Content Strategy: How to Skyrocket Your Traffic By 594% PR / Outreach What’s one of the best ways to promote your content? Tell people directly who might be interested in it! Of course, you’ll want to be genuine and sincere in your outreach. Content marketing and public relations are asked to join forces now more than ever. As these fields increasingly overlap, it’s important to have plans and processes in place for how these cross-discipline teams work together. According to Search Engine Land, there are at least five different ways for PR and SEO to cooperate: Product education. Whether they’re talking to customers, partners, or the media, PR spends a lot of time explaining how things work to people. Great content can be a quality asset for supporting this. Obtaining backlinks. When you tell people about your content, it’s more likely to be found by people interested in linking to it. Managing media outreach. Keeping messaging consistent between content and PR. What one team says is true, the other should say, too. Sharing content. Your PR team probably knows better than anyone who might be interested in seeing the content you’re creating. Lean on their contacts and tools like Cision  to find quality outreach targets. So, what can content marketers and PR pros do to combine efforts for maximum impact? Here are a couple ideas: Build lists of trusted contacts to reach out to with new content. Do you have news reporters or other content marketers you’re frequently in contact with? If so, consider compiling their contact info into a shared list. That way, when you have something of interest (either for content or PR), you can easily reach out. Make an account on Help A Reporter Out (HARO). This database of sources for journalists makes it easy to list yourself as a trusted source. Use content to support your claims that you’re an expert on your industry or topic. Learn more here. For more information on making this relationship work, this beginner’s guide to PR from Kissmetrics  is a great place to start. So is this guide from Smart Insights. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Phase 5: Measurement, Analytics, and Reporting If you’re going to earn your paycheck, you need to prove your work is making an impact. This is where reporting comes in. Good content marketing reporting shows your organization how your efforts are driving KPIs and making money. Good reporting shows your organization how your efforts are driving KPIs and making money.Setting Up Analytics Tools There are a lot of different analytics tools out there. Which ones you use will depend on the type of you’re doing. Here are some common options to consider. Google Analytics:  This one is near-ubiquitous for content marketers. Piwik: This is another freemium alternative to Google Analytics. Heap: Freemium analytics platform that tracks without using tags. Kissmetrics: An advanced behavioral metrics platform (we use them heavily here at ). Adobe Analytics: Enterprise-grade analytics platform. These are some popular options. To find more, check out this list from G2 Crowd. You might also choose to connect several different tools into one dashboard. Here are a couple different options: Cyfe: Basic custom dashboard tool that integrates with tons of different services. Klipfolio: Advanced marketing dashboard tool that connects to a wide variety of other tools and platforms. It also includes API access for connecting unsupported tools (although setting them up this way may require technical knowledge). Lots of different SEO and content marketing platforms offer built-in analytics, too. Here are a handful of examples: Moz: All-in-one SEO software platform with built-in analytics functionality. Raven Tools: Similar to Moz but with a heavier emphasis on analytics and reporting. Ahrefs: Offers robust metrics for rank tracking, link building, and other areas of content and SEO. Whichever toolset you’re using, ensure that the right people have access to the right tools. Depending on the size of your organization, that could mean individual contributors are given access to analytics tools, or you might have dedicated analytics staff. Recommended Reading: How to Crush Google Analytics Spam in 2017 Establishing a Reporting Schedule Next, determine when marketing reports will go out (and who needs to receive them). Depending on the tools you use, you might be able to set this up automatically. In fact, this guide from Google  covers how to setup monthly reporting automatically in Google Analytics. To set your reporting schedule, answer the following questions: How often do we need data updates? If you have weekly, monthly, quarterly, or annual reporting meetings, set up your reporting schedule accordingly. Which data needs to be shared at which time? Data that’s closely tied to day-to-day performance (both for yourself, your team, and company-wide) may need to be shared on a weekly or monthly basis. Long-term goals may be more appropriate for monthly, quarterly or annual reporting. Who needs to know this data? If you manually email reports within your company, build a list of people who need to receive that report. Let’s break down common content marketing metrics into a sensible schedule: Weekly / Monthly: Specific metrics connected to the performance of your do-ers. Quarterly: Higher-level summary of progress toward long-term goals. Annual: Very high-level goals. In short, the more impact a goal or metric has on day-to-day performance for your team in the trenches, the more often those metrics likely need to be reported on. For more guidance on planning your reporting schedule, check out this guide from Chris Penn. Building Reporting Templates If you rely on automated reports from your analytics tools, this is cut and dried. However, what if your organization expects customized reports because your tools can’t quite pull everything you need into one Excel sheet or PDF? In that case, you may need to build your own template. Fortunately, we’ve created one here  to help get you started.

Scavenger Hunt Research Paper Example | Topics and Well Written Essays - 750 words - 1

Scavenger Hunt - Research Paper Example Answer: Chlamydia and Trichomoniasis Chlamydia and Trichomoniasis are both bacterial infections. In Chlamydia causes pelvic inflammatory disease (PID) or epididymitis that leads to infertility whereas fallopian tube inflammation in Trichomoniasis causes the infertility. Answer: It is an infection of the intestinal tract caused by giardia lamblia. It is popularly known as Beaver Fever. The giardia lambia attaches itself to the digestive tract and hence causing the infection. Yoder, J., Gargano, J., Wallace, R., & Beach, M. (2012). Giardiasis surveillance--United States, 2009-2010. Morbidity and Mortality Weekly Report. Surveillance Summaries (Washington, D.C.: 2002), 61(5), 13-23. Answer: a smoking cessation plan seeks to have the number of smokers reduced. The best program is the Nicotine Replacement Therapy whereby people seek another activity to replace the amount of tobacco they are having and this will then help them kick out the habit. The cessation works hand in hand with the medical practitioners. Oshawa is the region that had the highest number of teenage pregnancy and this can be attributed to the high number of young mothers who move to the area because the housing is affordable and because there is a lot of support that is normally offered to the young children. durhamregion.com | Todays stories from newspapers in Durham Region . (n.d.). durhamregion.com | Todays stories from newspapers in Durham Region . Retrieved November 20, 2012, from http://www.durhamregion.com Atherosclerosis causes the conditions when the arteries that supply the heart with oxygen are blocked. When the blockage happens, the sharp pain that is initially felt is angina and when the pain continues for long and is not handled, the condition results into heart attack that is more severe and painful. More than 9 million Canadians have diabetes. About 10% have they type 1

Gay Adoption Research Paper Example | Topics and Well Written Essays - 2250 words

Gay Adoption - Research Paper Example Now gay marriage seems to be becoming more acceptable according to a poll done by The Associated Press and the National Constitution Center. â€Å"Fifty-three percent of the 1,000 adults surveyed believe the government should give legal recognition to marriages between couples of the same sex . . . Forty-four percent were opposed† (CBS News). Gay adoption actually is legal in most states, but that does not stop some states and some adoption agencies making it difficult for same-sex couples to adopt. This is despite the large number—over half a million—children languishing in foster care ready and wanting to be adopted. Those in favor of allowing same-sex couples to adopt cite the high numbers of children in foster care needing forever homes. They also claim that it is discrimination not to allow gay couples who have been deemed suitable parents, and who can provide a loving and stable home, to adopt. The courts agreed with them and laws have recently been establi shed that prohibit discrimination against people based on sexual orientation. Because of these anti-discrimination laws, many states no longer allow adoption agencies to discriminate against a gay couple seeking to adopt a child based on the couple’s sexual orientation, but that argument has taken a 360 degree turn. Adoption agencies that oppose gay adoptions say that they are being discriminated against because of their religious beliefs. Some states refuse to recognize same-sex couples’ adoptions in other states. In the end, what has really occurred is a stubborn right-wing anti-gay faction in this country rejects any belief but their own and will not recognize the rights of same-sex couples to adopt children. They refuse to budge and use every tactic they can to promote their agenda even if it means harming children. Several religious adoption agencies have claimed that since they believe homosexuality is against the teaching of the bible, they should not be require d to place children in the homes of gay couples who wish to adopt them. Todd Flowerday says, â€Å"Historically the Catholic Church has invested a great deal of its charitable efforts in the care of orphaned children, but recently adoption has become a battleground for concerns about religious freedom.  The church is reluctant to place children with parents it deems inadequate—most prominently gay and lesbian couples—and these policies often run afoul of state antidiscrimination laws.  Rather than compromise, some Catholic agencies get out of the adoption business altogether† (Flowerday). That, however, has not affected the number of children being adopted. Many other adoption agencies, perfectly willing to follow the law and to continue to match children needing homes with parents who want them, have stepped in. But, another problem has arisen because of this issue. After a Catholic diocese in Rockford, Illinois dropped its state contract with the Illinois Department of Children and Family Service, three other dioceses sued to be exempt from the law that prohibits Catholic, or any other, adoption service from discriminating against gay and lesbian couples. In fact, these adoption agencies must assist these couples in their search for a child. With the injunction in place for who knows how long, the adoption agencies in those three dioceses can continue to deny same-sex couples their rights to adopt a child. What really bothers some people is that instead of thinking of the children as one would expect the Catholic Chur

Uranium Mining in New Mexico Essay Example for Free

Uranium Mining in New Mexico Essay Uranium mining and milling has potential economic benefits in creating jobs in the community, and sustaining the high demands of uranium all over the world. But economic factors should not be considered alone. As many people died and suffered from illnesses and diseases of uranium mining and radiation exposure, the proposal to build a new mining company is a great issue and concern for all community leaders and members to consider and debated upon. During the past years, nuclear power has started a debate regarding its potential benefits in the economy and as an alternative source of energy. Pro-nuclear arguments maintain that nuclear energy has less carbon intensity compared to fossil fuels which is detrimental to the environment. However, as details of true carbon analysis of nuclear energy remains unclear, the fundamental critical aspect of using nuclear energy remains to be a debate. This paper presents an analysis on uranium mining and milling in Crownpoint, New Mexico. In the vast Navajo Reservation, towards Crownpoint, approximately 3,000 people lives along the Continental Drive 100 miles northwest of Albuquerque. in the high desert of northwestern New Mexico, many Navajo communities live in isolated and scattered places. The area is surrounded by the color yellow dust of what characterized Crownpoint as a community. Uranium oxide which is highly used as a nuclear energy has been regarded as Crownpoint’s most abundant resource (Begay, 2008). Through the late 1940’s through the mid 1980’s, uranium is gathered from the place. Several mining companies already blasted and hauled truck loads of uranium in the place, and dried the mineral in piles in different areas across the American West. The Navajo tribe occupies areas over western New Mexico, Arizona, and Utah. The center of the uranium mining is located in those areas and hundreds to thousands of Navajos has worked for the mines (KRQUE News Channel 13, 2008). Today, many abandoned mine places remain. The global production of uranium followed after several years of supplying nuclear weapon programs. Uranium is perceived as a finite resource. During the past years, the availability of uranium is limited, but when further exploration led to further discovery of resources, miners took the advantage of gathering the finite resources (KRQUE News Channel 13, 2008). However, the Crownpoint, New Mexico community has seen the consequences of uranium mining especially to the health problem emerging today. The degraded land is a result of mines closing in the area, however, as efforts to rehabilitate the area entails uranium gathering again, people are concerned for their safety (Shebala, 2008). Exposure to radiation brought by uranium mining and milling is compensated by the government. Uranium miners before the mining areas were closed are in their 70’s and 80’s, and are continuously seeking help from local community health officers to get diagnosed and treated for radiation exposure. During the 1950 to 1990, 500 uranium workers have died from lung cancer (Shebala, 2008). The persisting health problems brought by radiation exposure to uranium have affected the community until today. When the people inhales uranium dust and particles, the mineral stays in their lungs and release high doses of radiation. Uranium may be potential economically-beneficial resources which will help many people have jobs, and helps economy and other sectors in the society (Begay, 2008). However, with the increased and continuous negative effects of uranium mining proves harmful to the people living in the community, people remains to be against uranium mining. Attempts to renew the mining area Currently, there is a new effort to revive the uranium mining areas. The company Hydro Resources Incorporated, a sub company of the Uranium Resources Incorporated of Dallas, plans to use the mining area with a new system (KRQUE News Channel 13, 2008). The people remain to be divided on the issue of building a new mining company in the area. The new mining company will take over Crownpoint and nearby Church Rock. The company promised a new method to take care of the persistent groundwater problems in the community. The company promises the communities better and safer system by adopting a mining system called situ leach mining. The process involves mixing water, dissolved oxygen and sodium bicarbonate which will be then included in the underground uranium beds. The proposed new system will dissolve in the process and it can then be removed, dried and processed (KRQUE News Channel 13, 2008). However, issues and concern were raised in this proposal. The water in the new system will come from the Westwater Canyon Aquifer of Crownpoint, the main source of drinking water for the people in Crownpoint and other surrounding areas. The company planning to work in the site promises a uranium nuclear power industry which will create more job opportunities for the people and maintain safe drinking water. The communities expressed their great concern if the company will start another mining industry. For one, they were concern if the process of underground mining will affect the quality of their drinking water supply. If the process will pollute the drinking water system, they can be infected with serious diseases and health hazards. The Navajo people will become more vulnerable to kidney and other related disease due to poor water quality if the process will be adopted. Crownpoint has already complained about the contamination of uranium in their water supply. Navajo president Mr. Mitchell Capitan in the Crownpoint chapter strongly protests about this plan in the area. He argues that about 15,000 people from surrounding communities travel to their place to gather drinking water because their own water supply is poor. If the only quality water supply is contaminated, this will pose a serious series of problems (KRQUE News Channel 13, 2008). The uranium nuclear energy problem The uranium industry in Crownpoint has long been debated as an issue which relates to degradation of the environment and health problems. Uranium mining has significant economic resources, seen by companies as an opportunity to sustain global needs of the mineral. The uranium companies are strongly advocating that uranium mining will increase economic benefits and create jobs for the community. They also insist that uranium mining is not harming the environment. However, limited data and research does not guarantee this. Companies also failed in addressing key issues in the health of the community, making the community more concerned of their safety. Uranium mining may be beneficial to some extent in the economics of the community, but the issue is not dependent on the money and profit alone. Long-term problems must be addressed, including environmental costs in the energy and water consumption of the people. Crucial environmental aspects in uranium mining must be considered to understand the cycle of the options for the community. Activities in uranium mining and milling must be able to attend to the health care needs, concerns and issues to protect the welfare of the Crownpoint community. References: KRQUE News 13 (2008). â€Å"Uranium poised for N. M comeback. † KRQUE. Retrieved on April 20, 2008, from http://www. krqe. com/Global/SearchResults. asp? vendor=wssqu=uranium. Begay, Christine (2008). New Mexico is to Uranium as Saudi Arabia is to Oil. Viacom International Inc. Retrieved on April 20, 2008, from http://think. mtv. com/044FDFFFF0098990200170098D7E0/. Shebala, Marley (2008). MTV looks at opposing views of uranium. Navajo Times. Retrieved on April 20,2008,from http://www. navajotimes. com/entertainment/031308uranium. php.

Petty Lawsuits :: essays research papers

Are we Sueing for a Purpose? People today are not sueing to rectify matters. There is no purpose in lawsuits today. I believe everyone is out to get an easy buck through the judicial system. It is almost inevitable if people spill hot coffee on themselves that they will win a lawsuit against the company that served them that coffee. People believe that nothing is their fault and that someone (the defendant) should pay. The problem with the judicial system today is that people are sueing all the time and winning in court with ridiculous cases. Take this case in North Carolina for instance. A Dallas couple is sueing Kmart for $23 million dollars because some Kmart employees harassed and accused the Dallas couple of going through their garbage. The employees were fired and the Dallas couple sued for $23 million. Fortunately the couple didn’t receive all that money, there is a state law capping punitive damages which forced the judge to reduce it to $250 thousand dollars. The plaintiffs feel that they have been mistreated and that Kmart should reconcile with them by paying them off. The couple states at the end of court that â€Å"they believe us. That the most important thing, they believe us.† Obviously that is not the most important thing to them for they are trying to appeal the state law which caps their $23 million. And if that’s not greedy enough, the week before the jury awarded them $18,985 in compensatory damages. So the couple was awarded $268,985 for being accused over something as petty as going through a stores trash. Anyone can differentiate one fraudulent case from another. I understand that the Dallas couple is trying to clear their name from shame. But trying to appeal the already huge sum of money and going for more shows just how greedy these people really are. They got what they wanted, for the people to believe them. Everyone believes them now, and on top of that, they were awarded a nice some of money. There are people out there who really do deserve some kind of compensation for negligence, harassment, or anything else that might have gone wrong. For example, a Gastonia man who already has enough appeal to pity has yet another problem to deal with. He is a paraplegic who awoke to find a rat eating at his leg to the bone.

Bashing on TV by Michael Abernethy and Wonder Woman by Gloria Steinem Essay

At first glance, the articles Male -Bashing on TV by Michael Abernethy and Wonder Woman by Gloria Steinem would not seem similar at all. However, if you take a much closer look at these two articles you will see that they are similar in many ways as well as different in several others. Comparing and contrasting is import because it illustrates ideas about the article that we may not have noticed before. In the article Male-Bashing on TV, it discusses the use of media and the affect that it has on our society. This article’s purpose is to expose the way the media portrays men. The media describes men as sluggish, dumb, and no good. These views have an extreme way of impacting society today. Abernethy’s article reveals various television shows that have male characters in them suggesting that men are useless without women. According to Gender Issues in Advertising Language, â€Å"television portrayals that help create or reinforce negative stereotypes can lead to problems with self- image, self- concept, and personal aspirations. † In the article Wonder Woman we see how the comic super- hero Wonder Woman was a revelation for women around the world, and a new way to represent women. Although, the question seems to remain whether or not her character was symbolizing was something that negatively affected our society or helped women to identify themselves. This article also stresses the importance media and entertainment has on people and how these images help mold and shape the characters of people today. Wonder Woman was seen as an ideal independent and strong woman who never needed a man. Steinem exposes Wonder Woman as a character that was used to sway women into accepting women’s liberation. Steinem notes that, â€Å"women get a rare message of independence, of depending on themselves, not even on Wonder Woman. You saved yourselves, as she says in one of her inevitable morals at story’s end. I only showed you that you could. † These two articles have many similarities. For example, they both bring to attention the affect that media has on our society. People all around the world are looking to these shows/ characters and idolizing them. They are using exactly what the media â€Å"feeds† them to build their own beliefs and morals. Also, both of these articles expose important issues in the world many people seem to disregard or not notice. Male-Bashing on TV and Wonder Woman are both articles that expose the truth and the media for how it has an importance on how we, as humans, behave, believe, and interact with others. As well as the similarities, these two articles differ in many ways. Male- Bashing on TV discusses how men are portrayed on television and Wonder Woman talks about how women are identified as strong and independent. They almost are complete opposites . The article Male-Bashing on TV notes that men are described as nothing without women. They are looked at by society as pathetic and silly. In Wonder Woman it talks about how women do not need men, and how women are independent without them. It is almost amusing how these two articles use each other’s extreme stereotypes to make their points. In closing, I would say that comparing and contrasting really reveals how the author might have looked at the issue and also shows us, as readers, the differences and similarities between two articles. Despite the differences among these two articles, they are more similar than people may confer.

Norse Mythology And Norse Myths - 1210 Words

Who are the Norse gods and goddesses? Where do they come form? The Norse myths are very complex and interesting. Many people study the myths. The Vikings actually started Norse mythology. Norse mythology also known as the Scandinavian mythology, is a kind of religion that was and is still practiced by some of the people in the Scandinavian countries (Vikings) and northern parts of Germany(Norse for Smart People, McCoy,Dan,2012-2016). In the last few decades, the stories and culture of the Vikings have increasingly spread across the world. While in the middle age its believed that the Norse and people of Germatic origin before they were converted to Christianity, they had their own religion whish was very complex and sophisticated. Norse†¦show more content†¦Odin also sacrificed an eye at the Well of Mimir to gain wisdom. He later hangs himself on the World Tree, Yggdrasill to gain the knowledge and power of the Runes. He can travel to any realm within the nine Nordic worlds( Norse for Smart People, McCoy,Dan,2012-2016). Thor of the Aesir(Norse for Smart People, McCoy,Dan,2012-2016). The red headed God of Thunder and weather, powerful protection, inspiration, magical power, and the personal strength. Thor is the son of Odin, is the foremost of the Aesir, and rules over the realm called Thrundvang. He s the strongest of all gods and men, and is the protector of all Midgard. He wields the mighty hammer Mjollnir that causes light flashes. His battle car is drawn by two goats(Norse for Smart People, McCoy,Dan,2012-2016). He s married to Sir(goddess of harvest) and father to Pruor and Ullr. the oak is sacred to Thor. Baldur of the Aesir(Norse for Smart People, McCoy,Dan,2012-2016). The Bright One. His name mean Shining Day. Odins econd son, he s the god of Love, Light, Beauty, Loyalty, Innocence, and Rebirth. He s sacrificed at Midsummer, and is reborn at Yule(Norse for Smart People, McCoy,Dan,2012-2016). He s married to the goddess of Joy, Nanna, and is father to Forseti(god of Law and Justice). He was slain by his blind brother Hoor( the Blind God and the God of Blind Force) whose hand was guided by the evil